The Challenge (Conveying Complexity with Simplicity)

The primary challenge in this project was to present the complex processes of our IT solutions in an easily understandable way. Our aim was to ensure that users could grasp our services within 5 to 9 seconds of visiting the website, emphasizing a clean design structure with a blend of brand colors and diverse color codes. Key metrics we focused on included loading website content in 1 to 2 seconds depending on the user's location and ensuring that users understand our services and work process in less than a minute. A significant challenge was increasing user engagement on our landing page, aiming for a 7% click rate and a 1% retention rate in the first phase.

Role and Team

In this streamlined project, my role was pivotal as the Frontend Developer and UI/UX Designer, working closely with Amin, the Product Manager, and Hamoun, the Sales Manager. My focus was on creating a user interface that not only attracted IT professionals but also communicated our services efficiently and effectively.

Research

The research phase involved identifying strategies to communicate complex services visually with minimal text. We explored various icon packs and design factors like brainstorming and time management to enhance user experience. Our research indicated a 5% user retention rate after visitors arrived at our DBP landing page from Google ads.

Pain Points

Our primary target group comprises IT professionals in companies seeking the best solutions for their organization. They prioritize trustworthiness and simplicity in systems, often struggling to transition from traditional to modern systems. Identifying the right keywords for advertising and ensuring users understand our services quickly were major challenges.

Feature and Product Ideas

To address these pain points, we developed a two-part solution:

1. Clearly articulate who we are and our main services.
2. Identify the business types we serve.

This was implemented through a concise sentence on the first slider and a services page with icons, enabling users to find relevant services in less than 10 seconds.

Validation and Prototyping

We validated our ideas by focusing on the two main aspects of conveying who we are and what services we offer. The solutions included:

• A straightforward sentence on the first slider to immediately inform visitors about our core services.
• A well-designed services page with intuitive icons, allowing users to quickly navigate and find what they are looking for.

Final Design

Our final design is a testament to our goal of simplicity and clarity.

Conclusion

Our approach resulted in a positive shift in user engagement metrics. We successfully managed to:

• Reduce the website content load time to under 2 seconds.
• Increase understanding of our services and processes within a minute of website visitation.
• Achieve a 7% click rate and 1% retention rate on our landing page.

Personal Learnings: This project reinforced the importance of clear communication in design and the power of visual elements in conveying complex ideas.

Future Goals: Building on this success, we aim to further refine user experience and explore new ways to engage our target audience.